嘉峪关在线配资

三大车企竞逐合资“一哥” 不进则退的残酷

来源:中国经济网 | 2020-05-25 09:51:11
跨越年产销200万辆大关,一汽-大众、上汽大众和上汽通用“站在”合资车企的第一梯队(上汽通用五菱从数量上超过了200万辆,但营收规模和产品含金量不足),三家企业的竞争,催生了第一梯队的“螺旋形”上升。

中国汽车新闻网讯嘉峪关在线配资 跨越年产销200万辆大关,一汽-大众、上汽大众和上汽通用“站在”合资车企的第一梯队(上汽通用五菱从数量上超过了200万辆,但营收规模和产品含金量不足),三家企业的竞争,催生了第一梯队的“螺旋形”上升。一汽-大众产品结构优化,运营体系完善,展现出“厚积薄发”的态势;上汽大众和上汽通用,近两年呈下滑趋势,产品力和品牌力有待提升,从一系列举措来看,仍有一较高下的机会。

嘉峪关在线配资ZI2018NIANYILAI,ZHONGGUOQICHESHICHANGZENGSUCHENGXIANXIAHUAQUSHI,SHICHANGBURUXIPAIQI,“MATAIXIAOYING”YUJIAMINGXIAN,JUYOUPINPAILI、CHANPINYIJIALIDEQIYEYOUSHIGENGJIAMINGXIAN。ER2020NIANCHUBAOFADEXINGUANFEIYANYIQING,JISHI“CUIHUAJI”,YESHI“ZHAOYAOJING”,ZHESHECHUDANGXIASHICHANGDELINLINZONGZONG,ZHEISHIFOUHUICHENGWEIJINHOUDE“CHANGTAI”,HUOSHIKAIQIQUANXINGEJUDE“XUYAN”?

JIYUCI,JINGJIRIBAO-ZHONGGUOJINGJIWANGQICHEPINDAOJIANGTUICHUXILIEBAODAO,CONGLISHIYANGE,DANGQIANBIAOXIAN,CHANPINBUJUHEJIEGOU,PINPAILIHEYINGXIAOLIDENGDUOGEWEIDU,FENXIXINGEJUKENENGCHENGXIANDEQIANYINHOUGUO。2020NIAN,NENGFOUCHENGWEIZHONGSUGUONEIQICHECHANYEGEJUDEYUANDIAN?JINTIANTUICHUDISIPIAN——《JINGZHUHEZI“YIGE” BUJINZETUIDECANKU》。

ZUOWEICENGMAIRU200WANLIANGTAIJIEDEHEZIPINPAI,YIQI-DAZHONG、SHANGQIDAZHONG,YIJISHANGQITONGYONGDOUCENGSHIGUONEIHEZI“YIGE”DEYOULIJINGZHENGZHE(SHANGQITONGYONGWULINGCONGSHULIANGSHANGCHAOGUOLE200WANLIANG,DANYINGSHOUGUIMOHECHANPINHANJINLIANGBUZU),TAMENDEYIJUYIDONGWUYIXIYINZHEXINGYEDEMUGUANG。JINLIANGNIANLAI,SUIZHEGEZIDEFAZHAN,YIJIDUISHICHANGSHIYINGCHENGDUDEBUTONG,DAYOUCONG“SANZUDINGLI”XIANG“TICIPAILIE”DEGEJUBIANHUA。

上汽大众,上汽通用,车市,合资车企

嘉峪关在线配资CHENGLIANHUIJINQIFABUSHUJUXIANSHI,4YUE,GUONEIXIAYICHENGYONGCHELEIJIXIAOLIANGDADAO1429067LIANG,HUANBIZENGZHANG36.6%,TONGBIXIAJIANG5.6%。QIZHONG,ZUOWEIXIAYICHENGYONGCHANGSHANGDEQIANSANMING,YIQI-DAZHONG、SHANGQIDAZHONGHESHANGQITONGYONG4YUEDEPIFALIANGFENBIEWEI16.23WANLIANG、12.92WANLIANGHE10.26WANLIANG,PAIMINGYUQUNIANXIANGTONG,DANXIAOLIANGCHAJUZHENGZAIZHUJIANLADA。

逆袭合资“一哥” 一汽-大众后来居上

CONGNIANDUYEJILAIKAN,2019NIAN,YIQI-DAZHONGYI213WANLIANGDECHENGJIDUODEHEZI“YIGE”;SHANGQIDAZHONGLEIJIXIAOSHOU200.18WANLIANG,ZANSHILUOYUXIAFENG;SHANGQITONGYONGQUANNIANJINXIAOSHOU146.33WANLIANG,YOUSHIDANGNIANDEFENGCAI。XIANGBI2018NIAN,YIQI-DAZHONGYUSHANGQIDAZHONGHUHUANLEWEIZHI,SHANGQITONGYONGYULIANGZHEZHIJIANDECHAJUZHUJIANLADA。

上汽大众,上汽通用,车市,合资车企

三大合资品牌近年来销量

JINGUANGUONEIQICHESHICHANGJINLIANGNIANLIANXUXIAHUA,DANZONGGUANJIN5NIANSHUJU,YIQI-DAZHONGQUESHIWENZHONGYOUSHENG。SHUJUXIANSHI,2015NIAN,YIQI-DAZHONGLEIJIXIAOSHOU169.24WANLIANG,ZAISANDAHEZIPINPAIZHONGJUYUMOWEI。RANER,ZAISUIHOUDE4NIANZHONG,YIQI-DAZHONGYIZHIBAOCHI“DIKAIGAOZOU”DEJIEZOU,BINGYU2019NIANSHANGYANCHENGGONGNIXIDEXIMA,YONGDUOHEZIPINPAI“YIGE”。

JIUQIYUANYIN,ZAIDUISHICHANGMINRUIDEDONGCHAHEXUNSUBUQIZISHENDUANBANFANGMIAN,YIQI-DAZHONGBIAOXIANDEHENTUCHU。2018NIANYIQIAN,YIQI-DAZHONGMEIYOUSUVCHANPIN,JINKAOJIEDA、SUTENG、BAOLAI,YIJIMAITENGDENGJIAOCHECHANPINZHICHENGMENMIAN;YIQI-DAZHONGCIHOUJIELIANTUICHUTANGEHETANYUE,DANGNIANQUDE7WANLIANGDECHENGJI,ZHULIQIZAIQUANNIANWEICHIZHENGZENGZHANG。2019NIAN,TANGEHETANYUEFENBIEXIAOSHOU12.69WANLIANGHE17.94WANLIANG,WEIYIQI-DAZHONGLEIJIGONGXIANCHAOGUO30WANLIANG。

上汽大众,上汽通用,车市,合资车企

捷达VA3

2019NIAN,YIQI-DAZHONGJIANGJIEDADULIWEI“ZIPINPAI”,BINGTUICHUJIEDAVS5HEVA3LIANGKUANCHEXING,JINJINSANGEYUE,JIUQUDE4.3WANLIANGDECHENGJI。TONGSHI,YIQI-DAZHONGJIADALESUTENGHEBAOLAIDEYOUHUILIDU,ZAIJIASHANGHENHAODEZHIXINGLI,ERZHEXUNSUCHENGWEIAJICHESHICHANGDEXIAOLIANGXINXING,ZUIDACHENGDUJIANSHAOJIEDATINGCHANZAOCHENGDE“QUEKOU”。

CIWAI,ZAIGAODANGCHESHICHANG,YIQI-DAZHONGYONGYOURENRENYANXIANDEAODIPINPAI,30DUONIANLAI,YIZHIBANYANZHESHICHANGYINLINGZHEDEJIAOSE,2019NIANDEXIAOLIANGYITISHENGZHIJIEJIN70WANLIANG;ZAIHEZIZHONGGAODUANSHICHANG,DAZHONGPINPAISUVZHENRONGFALIDETONGSHI,YEZAIBUJUXINNENGYUANSHICHANG,MUQIANTANYUEGTEYIJINGSHANGSHI;ZAIZHONGDIDUANSHICHANG,JIEDAPINPAIJIANGYINGLAISHOUGEWANZHENGXIAOSHOUNIAN,TONGSHIQIJIANCHEXINGVS7YEYIJINGXUSHIDAIFA。

上汽大众,上汽通用,车市,合资车企

JINNIANQIAN4GEYUE,YIQI-DAZHONGLEIJIXIAOSHOU50.28WANLIANG,TONGBIXIAJIANG17.03%,DIYUXINGYEZHENGTI31.1%DEJIANGFU;YOUQISHI4YUE,YIQI-DAZHONGGONGXIAOSHOU16.57WANLIANG,TONGBIZENGZHANG9.9%,HUANBIZENGZHANG41%,JIBENBAITUOLEYIQINGDAILAIDEFUMIANYINGXIANG。HOU“YIQING”SHIDAI,YIQIDAZHONGNENGGOUXUNSUHUIFUZHENGZENGZHANG,YEZHENGMINGQIQIANGDADESHILI。

销量回到三年前 上汽大众何以绝地反击?

ZUOWEIGUONEIZUIZAODEHEZIGONGSIZHIYI,SHANGQIDAZHONGYU2016NIANLVXIANDENGSHANG200WANLIANGTAIJIE,2017NIANGENGSHIDADAOLE206WANLIANGDEGAODU。RANER,SHANGQIDAZHONGZAI2018NIANKAISHIYUANDITABU;2019NIANGENGSHICHUXIAN3.07%DEFUZENGZHANG,MIANQIANGDADAO200WANLIANG,YICHAOHUIDAOSANNIANQIAN。

嘉峪关在线配资ZHONGSUOZHOUZHI,SHANGQIDAZHONGZHENDUIGUONEIXIAOFEIZHEXIGUAN,ZAIYINJINCHEXINGSHIJIAYIYOUHUA,SUZAOLEAJICHEBAZHULANGYIHEHEZISUV“LINGTOUYANG”TUGUANLDENGBAOKUANCHEXING。ZAIJIASHANGSHANGHAIRENCHULEMINGDE“JINGGENGXIZUO”,YINCISHANGQIDAZHONGQIANJINIANYIZHIWENZUOHEZIPINPAIDETOUBAJIAOYI。

嘉峪关在线配资BUGUO,SHANGQIDAZHONGZI2018NIANYILAIBIAOXIANFALI,XINCHANPINDEYINRUBINGWEIQUDEYUQIDEXIAOGUO。YIQUNIANSHANGSHIDETUANGXWEILI,QIYUTUANGJIAWEIJIBENZHONGDIE,DUIXINSHOUZHONGDEXIYINYOUXIAN;ZHENDUIXINNENGYUANSHICHANGTUICHUDELANGYICHUNDIANBAN,SHICHANGBIAOXIANPINGPING;MIANDUITANGEHETANYUEDECHONGJI,XINSHANGSHIDETUKAIHELAOPAIJINGLVTUGUAN,YECHENGXIAN“FANGSHOU”TAISHI,ZHENGTIBIAOXIANBINGBUTUCHU。

CIWAI,SHANGQIDAZHONGSIKEDAPINPAIDESHICHANGBIAOXIANGENGJIACANDAN,2019NIANXIAOLIANGJINWEI28.2WANLIANG,TONGBIXIAHUA17.3%。JINLIANGNIAN,SUIZHEQICHESHICHANGCHIXUXIAHUA,CHEQIJIANDEJINGZHENGRIYIJILIE,SIKEDAJINGUANJIELIANTUICHUKEDIYAKE、KELUOKEHEKEMIKEDAILAILEYIDINGDEZENGLIANG,DANZAIJIAOCHESHICHANGDEFENEQUEDIEDIEBUXIU。JINNIAN4YUE22RI,SIKEDAPINPAIXUANBUXIADIAOQIXIAQUANXICHEXINGSHOUJIA。“SHANGQIDAZHONGXIWANGTONGGUOJIANGJIACUXIAODEFANGSHI,KUAISUTIZHENSIKEDAZAIZHONGGUOSHICHANGRIJIANDIMIDEXIAOLIANG。”YENEIRENSHIBIAOSHI,DUIYUPINPAILIBENJIUBUQIANGDESIKEDAERYAN,ZHEIYICELVEDUOSHAOXIANDEWUNAI。

上汽大众,上汽通用,车市,合资车企

SHANGQIDAZHONGQICHEXIAOSHOUYOUXIANGONGSIZONGJINGLIJIAMINGDIZAISHANGSHUFABUHUISHANGTOULU,GENJUGUIHUA, 2020NIAN,SHANGQIDAZHONGHESIKEDASHUANGPINPAIYUZAISHICHANGZHANYOULVSHANGSHIXIANTISHENGHUOZHISHAOBUXIAJIANGDEMUBIAO。DANCONGJINNIANYILAIDESHICHANGBIAOXIANLAIKAN,XIANGYAOSHIXIANZHEIYIMUBIAO,NANDUBUXIAO,ZUIXINSHUJUXIANSHI,1-4YUE,SHANGQIDAZHONGLEIJIXIAOSHOU30.31WANLIANG,TONGBIJIANGFUDA50.4%。

及时调整有待观察 上汽通用有望回暖

SHANGQITONGYONGZI2017NIANMAIRU200WANLIANGTAIJIEHOU,ZUIJINLIANGNIANDESHICHANGBIAOXIANCHENGXIAHUAQUSHI,2019NIANXIAOLIANGWEI146.33WANLIANG,YU“NANBEIDAZHONG”DECHAJULADA,DUANQILAIKAN,SHIQULEJINGZHUHEZI“YIGE”DESHILI。DUICI,SHANGQITONGYONGZONGJINGLIWANGYONGQINGZHIYAN,2019NIANSHISHANGQITONGYONGDECHANPINDIAOZHENGNIAN,XUDUOSHANGYIDAICHANPINDOUZAISHANGBANNIANQIEHUAN,CONGXIABANNIANDI4JIDUKAISHIDAOMINGNIAN(2020NIAN)DOUCHUYUCHANPINQIEHUANQI,DUIWOMENDEXIAOLIANGKENDINGYOUYINGXIANG。CIWAI,QICHESHICHANGBIANHUAKUAI,JINGJIXIAXINGYALIDA,YIJIKEHUXIAOFEISHENGJI,YEJIBIEKEPINPAIDAILAIYIXIETIAOZHAN。

上汽大众,上汽通用,车市,合资车企

上汽通用总经理王永清

CONGSHANGQITONGYONGDECHANPINJIEGOULAIKAN,SHOUWO“KAIDILAKE、BIEKE、XUEFOLAN”SANGEPINPAI,XINGCHENGLE“GAO、ZHONG、DI”DEPINPAIJUZHEN,ZHENGTIZHENRONGYEJIAOWEIWANSHAN。DANJINNIANLAI,SHANGQITONGYONG“SHISHUI”SANGANGJI,ZAISHICHANGCENGMIANZAOYULEBUXIAODETIAOZHAN,HAOZAIJINNIANYILAIJISHIDIAOZHENG,“CHUANTONGSIGANGJI”DAFANWEIHUIGUI,SHICHANGBIAOXIANCHUMINGXIANDEFANDANJIXIANG;KAIDILAKEFANGMIAN,2019NIANDECHANPINHUANDAI,ZHIJIEYINGXIANGLESHICHANGXIAOLIANG,HAOZAIMUQIANSHIXIANLEXINYIDAISUVHEJIAOCHEDECHANPINJUZHEN,NENGFOUSHIXIANKAIDILAKEDEJIAZHIHUIGUI,SHANGDAIGUANCHA。

上汽大众,上汽通用,车市,合资车企

嘉峪关在线配资ZHENGTILAIKAN,KUAYUENIANCHANXIAO200WANLIANGDAGUAN,YIQI-DAZHONG、SHANGQIDAZHONGHESHANGQITONGYONG“ZHANZAI”HEZICHEQIDEDIYITIDUI,SANJIAQIYEDEJINGZHENG,CUISHENGLEDIYITIDUIDE“LUOXUANXING”SHANGSHENG。YIQI-DAZHONGCHANPINJIEGOUYOUHUA,YUNYINGTIXIWANSHAN,ZHANXIANCHU“HOUJIBOFA”DETAISHI;SHANGQIDAZHONGHESHANGQITONGYONG,JINLIANGNIANCHENGXIAHUAQUSHI,CHANPINLIHEPINPAILIYOUDAITISHENG,CONGYIXILIEJUCUOLAIKAN,RENGYOUYIJIAOGAOXIADEJIHUI。

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