嘉峪关在线配资

不走寻常路的威然 能分走多大的市场蛋糕?

来源:盖世汽车网 | 2020-05-27 11:28:15
国内中高端MPV市场此前很少有这么高的关注度。长期以来,国内汽车市场上,无论是关注度还是市场规模,MPV市场都要排在轿车市场和SUV市场之后,更不要说再细分之后的中高端MPV市场了。

嘉峪关在线配资GUONEIZHONGGAODUANMPVSHICHANGCIQIANHENSHAOYOUZHEIMEGAODEGUANZHUDU。ZHANGQIYILAI,GUONEIQICHESHICHANGSHANG,WULUNSHIGUANZHUDUHAISHISHICHANGGUIMO,MPVSHICHANGDOUYAOPAIZAIJIAOCHESHICHANGHESUVSHICHANGZHIHOU,GENGBUYAOSHUOZAIXIFENZHIHOUDEZHONGGAODUANMPVSHICHANGLE。CIQIANYINWEIMUBIAOSHOUZHONGJIBENSUODINGDEDOUSHIQIYEYONGHUHEYOUCHEXINGSHENGJIXUQIUDEJIATING,SUOYIZHONGGAODUANMPVYIZHIDOUSHIYIGEXIANGDUIXIAOZHONGDEXIFENSHICHANG,YIGEBIEKEGL8ZAIJIASHANGLIANGKUANBENTIANCHEXING:AODESAIHEAILISHEN,KEYISHUOJIUSHIZHEIGEXIFENSHICHANGDEQUANBULE。

嘉峪关在线配资GAIBIANFASHENGZAI2020NIAN5YUEQIANHOU。SHANGQIDAZHONGZHENGSHIGONGBUXINCHEViloranDEZHONGWENMINGZIWEIWEIRANZHIHOU,GUONEIZHONGGAODUANMPVSHICHANGDEGUANZHUDUJIUZAICHIXUSHENGWEN。ERBUZAOBUWAN,BIEKEGL8JIHUSHITONGYISHIJIANHUANXINSHANGSHI,XIANHOUGONGTUICHULEAvenir、LUSHANGGONGWUCANGHEESLUZUNSANGEBANBEN,JIBENFUGAILE20-50WANYUANDESHICHANGQUJIAN,XINKUANGL8DESHICHANGYEXINKEJIANYIBAN。ZAIJIASHANGFENGTIANQICHEGANGGANGZAIHAIWAILIANGXIANGDEQUANXINYIDAISAINAYEZHONGYUYOULEYINRUGUOCHANDEJIHUA(SUIRANZHISHAOHAIYAODENGSHANGLIANGNIANZUOYOU,DANZHEIKUANCHEMUQIANDEQUNZHONGJICHUFEITONGXIAOKE,YIJINGBEIKANZUOSHIGL8DEQIANGLIDUISHOU),TURANZHIJIAN,ZHONGGAODUANMPVCHENGWEIJINQIQICHEQUANDEYIGEREMENCI。

“GAODIAO”DEWEIRANHUATIHEZHENGYIDOUHENZU

DANGRAN,MUQIANZUISHOUGUANZHUDEMPVCHEXINGKENDINGHAISHIWEIRAN,YIFANGMIANZHEIKUANCHEJIJIANGSHANGSHI(5YUE28RISHANGSHI);LINGYIFANGMIAN,ZHEISHIYIKUANDAZHONGXINCHE,ERQIESHIYIKUANKANCHENG“PANGRANDAWU”DEDAZHONGXINCHE,ZAIPUBIANXIDAQIEDUIDAZHONGPINPAIQINGYOUDUZHONGDEGUONEISHICHANGSHANG,WEIRANHENNAN“DIDIAO”。

JISHIPAOKAIDAZHONGDEPINPAISHUXINGJIACHENGBUTAN,WEIRANZHEIKUANCHEBENSHENJIUZHUDINGHUISHIYIKUANHUATIHEZHENGYIDOUHENZUDECHEXING。

销量,上汽大众,大众,威然,MPV

威然,图片来源:上汽大众官网

ZUIDADEHUATIWUYIJIUSHIWEIRANZHENDEHENDA。WEIRANDECHESHENCHICUNSHIZHANG5346mm,KUAN1976mm,GAO1781mm,ZHOUJUDADAO3180mm。BUJINSHIMUQIANDAZHONGJITUANZUIDADEMPV,HEZHUYAOJINGZHENGDUISHOUBIEKEGL8XIANGBI,YEZUZUDALEYIQUAN。ZAIYUWEIRANTONGPINGTAIDECHEXINGTUANGSHANG,WOMENYIJINGJIANZHENGGUODAZHONGQICHEDUIZHONGGUOXIAOFEIZHEXINLIDEJINGZHUNBAWO,ZHIYAOBITONGJIDA,JISHIJIAGEGAOBUSHAO,SHICHANGBIAOXIANYEBUHUICHA,WEIRANXIANRANYERENDINGLEZHEIYITUJING。

CIWAIZAIGAOJIGANDEYINGZAOSHANGWEIRANYEZUODEBUCUO,SHUANGDIANDONGCEHUAMEN、DIERPAILIBINZUOYI、L2JIBIEDEZHINENGJIASHIFUZHUXITONGDENG,GAODUANMPVDEGEDIAOZUODETINGZU。

销量,上汽大众,大众,威然,MPV

威然,图片来源:上汽大众官网

嘉峪关在线配资ZAILAIKANZHENGYI,WEIRANMUQIANZUIDADEZHENGYIYEYUTADEZHENGTISHEJIYOUGUAN,WEIRANHETONGCHANGYIYISHANGDEMPVCHEXINGTAIBUYIYANGLE。CHUANTONGMPVDADUOCAIYONGWOMENSUCHENGDE“FANGHEZI”ZAOXING,WEIBAOZHANGSHIYEHENEIBUKONGJIAN,CHUANTONGMPVDECHETOUBUFENDOUBUHUITAIZHANG。DANWEIRANCHAOGUO5.3MIDECHESHENSHANGCHETOUBUFENJIUZHANLEJIEJINSANFENYIDEZHANGDU,HECHUANTONGMPVZAOXINGYOUZHEBENZHISHANGDEQUBIE。HAOZAI,JIEJIN3.2MIDEZHANGZHOUJUHAISHIBAOZHANGLENEIBUKONGJIANMEIYOUSHOUDAOZHANGCHETOUSHEJIDEGUOFENJIYA,SANPAIKONGJIANXIANGDUIDOUTINGCHONGYU。

嘉峪关在线配资CIWAI,WEIRANHAIYONGYOUCHUANTONGMPVCHEXINGSHANGNANDEYIJIANDEGAOLIDIJIANXI。WANGHAODEFANGMIANKAN,GAODITAIBAOZHANGLEGAOZUOZIHEBUCUODESHIYE;WANGHUAIDEFANGMIANXIANG,SHANGXIACHEKENDINGJIUBUHUITAIFANGBIANLE。

DAZHONGWEISHENMEYAOTUIWEIRANZHEIYANGDEMPV?

GUONEIMPVSHICHANGSHANG,DAZHONGQICHECIQIANYIJINGYOUGUOJICICHANGSHI。

GAISHIQICHEYANJIUYUANFENXISHIZHICHU,DAZHONGYINRUGUONEIDEMPVCHEXINGZHONG,TUANSUANSHIWEIYINENGGOUZOULIANGDECHEXINGLE,SHISHUNIANSHIJIANLI,TUANYIJINGCHENGWEISHANGQIDAZHONGQIXIABIJIAOZHONGYAODEYIKUANCHEXING。YIQI-DAZHONGFANGMIANQISHIYETOUFANGGUOYIKUANLEISIDECHEXING——GAOERFUJIALV,GUANFANGJIANGZHEIKUANCHEDINGWEIWEIKUAJIEJIAOCHE,BUGUOCONGWAIGUANHESHIJIYONGTUSHANGKAN,JIALVDOUGENGXIANGYIKUANXIAOXINGMPV。DANGRANLE,WULUNSHIKUAJIEJIAOCHEHAISHIXIAOXINGMPV,ZUOWEIGAOERFUDEYANSHENGCHEXING,JIALVZAIGUONEISHICHANGSHANGYIZHISHI“FEIZHULIU”DECUNZAI,SHICHANGBIAOXIANKENDINGWUFAYUGAOERFUZUOBIJIAO。JINKOUDELIANGKUANMPVCHEXINGXIALANGHEMAIWEITUSHOUZHIYUGAODINGJIAYEHENNANDAKAISHICHANG。TEBIESHIMAIWEITU,ZHENGTIDINGWEIPIANSHIYONGPAI,JIAOZHITONGYONG、FENGTIANDETONGJICHEXING,JIWUJIAGEFANGMIANDEYOUSHI,ZAIGAODANGHEHAOHUASHUXINGSHANGYEBIJIAOQIANQUE,DAOZHIDEJIEGUOJIUSHIGUONEIXIAOFEIZHEDUIZHEILIANGCHEDEXIANGWANGDUBIJIAOYOUXIAN。

嘉峪关在线配资ZAIZHEIYANGDEBEIJINGXIA,TUICHUWEIRANZHEIYANGYIKUAN“FANCHUANTONG”DEMPVCHEXING,SHANGQIDAZHONGSHIRUHEDASUANDENI?

销量,上汽大众,大众,威然,MPV

威然,图片来源:上汽大众官网

SHANGQIDAZHONGQICHEYOUXIANGONGSIXIAOSHOUYUSHICHANGZHIXINGFUZONGJINGLI、SHANGQIDAZHONGQICHEXIAOSHOUYOUXIANGONGSIZONGJINGLIJIAMINGDIZAIJIESHOUGAISHIQICHECAIFANGSHIZONGJIELETUICHUWEIRANCHEXINGDEYUANYIN。

JIAMINGDIZHUYAOTANLESHICHANGXUQIUDEWENTI,MPVSHICHANGZHENGTIWENDINGDEBIAOXIANSHISHANGQIDAZHONGXUANZE“ZAIZHAN”ZHEIYIXIFENSHICHANGDEQIANTI。MUQIAN,MPVYIJINGZHANDAOZHENGGECHESHI4%ZUOYOUDEFENE,SUIZHEGUONEIYULECHUXINGXUQIUDERIYIZENGDUOYIJIERHAIJIATINGDEGUANGFANPUJI,MPVSHICHANGWEILAIJUYOUJIAODADEFAZHANQIANLI,WEILAI10NIANNEISHICHANGFENEJIANGJIEJINLIANGWEISHU。

嘉峪关在线配资TEBIESHIDAXINGMPVSHICHANG,ZAIJINGJIXIAXINGDECHONGJIXIA,2019NIANGUONEICHESHIZHENGTIXIAHUALE6%,DANDAXINGMPVSHICHANGBIAOXIANYIRANQIANGYAN,BAOCHILEZHENGZENGZHANG。WEIRANDEDAOLAIYIWEIZHESHANGQIDAZHONGZHENGSHIJINJUNDAXINGGAODUANSHANGWUMPVZHEIGEQIANLISHICHANG,JIAMINGDIDUICIZHICHU,SUIZHEGONGXIANGJINGJIJICHUXINGFUWUDEPUJI,DUIGAODUANSHANGWUMPVDEXUQIUSHICUNZAIDE,ERQIEZHEIGESHICHANGRENGRANSHIJINGZHENGBUCHONGFENDEXIFENSHICHANG。

GAISHIQICHEYANJIUYUANFENXISHIYEJICHULELEISIDEGUANDIAN。SHANGQIDAZHONGTUICHUWEIRANCHEXING,SHIZAIZUOCHANPINXIFENSHICHANGQUESHIDEBUZU。ZHONGGAODUANMPVSHICHANGBIAOXIANYOUYUZHENGGECHESHI,ERQIEJIAOZHIYUQITAXIFENSHICHANG,ZHONGGAODUANMPVSHICHANGDEJINGZHENGBINGBUJILIE,SHANGQIDAZHONGXIANZAICAIJINRUZHEIYILINGYUSUIRANPIANWAN,DANRENGYOUJIAODADESHICHANGKONGJIAN。

嘉峪关在线配资DANGRAN,DUISHANGQIDAZHONGERYAN,HAIYOUYIGEDUOSHUHEZICHEQIBUJUBEIDEJINGYAN,ZUO“DACHE”SHANGQIDAZHONGCHENGGONGGUO。

嘉峪关在线配资YOUYENEIZHUANJIADUIGAISHIQICHEBIAOSHI,JINJINIANLAI,GUONEIQICHESHICHANGZHENGZAIZHUJIANCHENGWEI“CUNLIANG”SHICHANG,“CUNLIANG”SHICHANGDETEZHENGJIUSHIGENGJIAQUANMIANDEJINGZHENG,“CONGYOUDAOYOU”SHICHENGGONGDEBUERFAZE,ZHEIJIUCONGGENBENSHANGJUEDINGLEZHIYOUBUDUANXIANGSHANGTUPOCAIYOUCHULU。

YIQI-DAZHONGYOUAODIKEYIZHUANMENFUZEGAODUANHEHAOHUA,SHANGQIDAZHONGQIXIAMUQIANBINGMEIYOUHAOHUAPINPAI(SHANGQIDAZHONGAODIXIANGMUHAIYAODENGSHANGYIDUANSHIJIAN),YAOZOUGAODUANLUXIAN,XIANJIEDUANJIUZHINENGKAOZIJILE。ZHEIJINIAN,SHANGQIDAZHONGZAIJIAOCHEHESUVSHICHANGSHANGDOUTOUFANGLEGAODUANCHEXING,HUIANGHETUANGDEDINGJIAYUTONGJIBIEDEAODICHEXINGYIJINGBUXIANGSHANGXIA。PINGJIEDAZHONGPINPAIZAIGUONEIDEQIANGDAHAOZHAOLIHEYIXINQIUDADECHANPINTEXING,SHANGQIDAZHONGYIJINGZHENGMINGGUOZAIJIAOCHEHESUVSHICHANGSHANGZOUGAODUANLUXIANDEZHENGQUEXING,XIANZAIBUGUOSHIBATONGYANGDECELVEZAIMPVSHICHANGSHANGZAILAIYIBIAN,ZHEIJIANSHI,SHANGQIDAZHONGYIJINGYOUCHENGGONGJINGYAN。

WEIRANSHIDAZHONGZAIGUONEISHICHANGSHANGYOUYICIJINGZHUNCHUJI

YUHUIANG、TUANGXIANGTONGDELUJING,WEIRANZAIZOUSHANGYIZAO,JIEGUOHUIZENYANGNI?

DUIWEIRANZHEIKUANCHE,SHANGQIDAZHONGFANGMIANQIDAITINGGAO。MUQIAN,SHICHANGSHANGTONGLEIXINGKEXUANCHEXINGJIAOSHAO,YIYOUCHEXINGDETEDIANYEGEBUXIANGTONG,“HOULAIZHE”WEIRANYIJIUDAYOUKEWEI,TUIDONGZHONGGAODUANMPVZHEIGEQIANLISHICHANGFAZHANZHUANGDA,JIUSHIWEIRANDESHIMING。JUJIAMINGDIJIESHAO,4YUEDIWEIRANXUANBUYUSHOUYILAIGUANZHUHENGAO,MUQIANDEDINGDANLIANGYIJINGCHAOGUO1300LIANG。

GAISHIQICHEYANJIUYUANFENXISHIYUCE,MPVDEZHONGGAODUANHUAQUSHISHIMPVSHICHANGWEILAIFAZHANDELIANGDIAN,ZHANGQILAIKAN,ZHONGGAODUANMPVSHICHANGHUIYOU80%YISHANGDEZENGZHANGKONGJIAN,WEIRANDENGXINCHEXINGHENKENENGHUICHENGWEIZHONGYAODETUIDONGYINSU。

CONGGONGKAIXINXIKAN,WEIRANJIANGQUANXIDAZAI2.0TGAODIGONGLVFADONGJIHE7SUSHUANGLIHEBIANSUXIANG,MUQIANYIJINGFABULE330TSIHAOHUABANHE380TSIZUNGUIBANDEYUSHOUJIA,FENBIEWEI35WANYUANHE40WANYUAN。JUXIAOXIRENSHITOULU,HAIHUIYOUYIKUANDINGJIAZAI35WANHE40WANZHIJIANCHEXING。

销量,上汽大众,大众,威然,MPV

威然,图片来源:上汽大众官网

JIAGEBUBIANYI,DANDUIYOUZHEIGEYUSUANYOUXIANGYAOYIKUANMPVCHEXINGDEQIANKEERYAN,KEGONGXUANZEDECHEXINGSHIZAITAISHAOLE,DUIBIEKEGL8GUOFENQIANGDIAOSHANGYONGDESHUXINGWUGANDEHUA,WEILAIXIANGDANGZHANGDEYIDUANSHIJIANLI,WEIRANDOUHUISHIWEISHUBUDUODEXUANZEZHIYI。

嘉峪关在线配资ZHEILIYAOKUAYIKUADAZHONGZAIGUONEISHICHANGSHANGZHUAJIHUIDENENGLI。GAISHIQICHEYANJIUYUANFENXISHIZHICHU,DAZHONGYIXIANGDUIZHONGGUOXIAOFEIZHEDESHENMEINANIEDEHENDAOWEI,WEIRANDECHUXIANSHIDAZHONGZHENDUIGUONEIZHONGGAODUANSHANGWUMPVSHICHANGDEYOUYICIJINGZHUNCHUJI,ZHIYAOZUIZHONGJICHUDEJIAGEBUYAOTAILIPU,WEIRANKENDINGBUCHOUSHICHANG。

GUONEIMPVSHICHANGSHANGCENGJINGCHUXIANGUOYIDUANSHIJIANDEKUAISUZHUANGDA。2013NIAN,GUONEIMPVSHICHANGXIAOLIANGCAIGANGGANGMAIGUONIANXIAOBAIWANLIANGDAGUAN,DAOLE2016NIANJIUJIHUWANCHENGLEXIAOLIANGFANBEI,QUANNIANLEIJIXIAOLIANGCHAOGUO198WANLIANG。BUGUO,ZHEIYISHIJIANDUANMPVSHICHANGDEGAOSUJINGPENYUZHONGGAODUANCHEXINGGUANXIBUDA,ZHUYAOSHIZIZHUPINPAIMPVGANSHANGLE“YISHANGYIJIA”(NENGLARENYENENGZAIHUO)XIAOFEIQUSHIXINGQIDEHONGLI,WANCHENGLE“JINCHANGSHOUGE”。

ZUIJINLIANGNIAN,SUIZHEGUONEIQICHEXIAOFEISHENGJIQUSHIYUELAIYUEMINGXIAN,DIDUANMPVSHICHANGXUQIUZAIBUDUANWEISUO,DANZAIJIATINGQICHEXIAOFEIYISHIZHUJIANJUEXINGDEDANGXIA,GUONEIMPVSHICHANGDEZHENGTIXUQIUYOUSHIYOUBAOZHANGDE。JIEXIALAIJIUYAOKANWEIRANDENGZHONGGAODUANMPVNENGFOUZHUAZHUJIHUI,YELAIYICIJIZHONGDESHICHANGBAOFALE。

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